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A view from NY Retail: Chambers St. Wines

8/2/2014

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A conversation with Jamie Wolff of Chambers Street Wines about Chianti Classico in the NY retail wine scene:

MS: What is the biggest challenge facing the producers of Chianti Classico in the retail wine scene?

JW: For us it’s easy to view Chianti Classico as a very large, richly diverse and correspondingly confusing region; something as simple as commune designations would be an excellent step in clarifying the origin of the wines for the market.

MS: So would commune designations on a Chianti Classico label be important to you as a retailer?

JW: For our shop it makes a lot of sense to include more complete commune designations for Chianti Classico. It will help those of us who sell the wines, but aren’t privileged to spend time in the zone, to develop an understanding of the communes and the differences between them. We also think it would be valuable to the consumer to have that information available in a more focused and obvious manner.

MS: Why for your customers?

JW:
Our perception of the New York retail wine market is such that we’re convinced our customers are interested in more detail, not less; we’re certain that the future of good quality estate-bottled wines lies in the specific, the local, the distinctive; we’re certain that the movement away from generic ‘International’-style wine will continue.

MS: What would you say to the Chianti Classico producers or the Consorzio as a whole?

JW: For us transparency in the sharing of information from producer to vendor to customer is paramount, and everything that promotes understanding of the wine is very much to the benefit of all involved.
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     "...wine, the flavor of which depends so closely upon the place where it is grown that to name the place is to describe the wine."  - Waverley Root, The Food of France
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    Suicidal Rooster by Jim Cooke

    Inside Chianti Classico

    -the definitive resource for the promotion of sub-zones within the Chianti Classico region.

    -la risorsa definitiva per la promozione delle sotto-zone nella regione del Chianti Classico.

    Curators
    Michael Schmelzer
    Panzano in Chianti (IT)


    Collaborators -
    Walter Speller
    Padova (IT)/ London (UK),

    Luca Martini, Ruggero Mazzilli, Matt Paul, Roberto Stucchi, Alessandro Masnaghetti, Jamie Wolff

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The historical area of Chianti Classico is made of nine zones and multiple sub-zones which cover over 70,000 hectares of territory of which 10,000 hectares are planted to vine. The purpose of creating this site is to have a destination dedicated to promoting the regional identities of each separate and unique sub-zone. This will strengthen the denomination as a whole, stimulate interest in learning and appreciating the differences among the particular sub-regions, as in Burgundy or in the Comunes of Barolo and Barbaresco. There will be more debate, and more meaningful research into what makes each region individual, and perhaps this will eventually inspire individual producers to embrace the wine styles that support the strengths of their individual sub-region.

L'area storica del Chianti Classico comprende nove comuni e diverse sotto-zone, coprendo oltre 70.000 ettari del territorio di cui 10.000 ettari sono superficie vitate. L'inziativa della creazione di questo sito è quella di stabilire una destinazione dedicata a promuovere le identità regionali di ciascuna sottozona distinta e unica. Questo rafforzerà la denominazione, stimolarerà l'interesse e apprezzarerà le differenze tra le particolari sub-regioni, come in Borgogna o nei comuni di Barolo e Barbaresco. Ci sarà più dibattito e più ricerca sul carattere di ogni regione, e forse finirà per dare una spinta ai produttori ad abbracciare uno stile di vino che supporta i punti di forza della loro sub-regione individuale.